AI KAT x Gymshark: Building Heroes and 2025-fit Brands
The New Year is a time for rethinking and change for the better, a theme that resonates deeply with both Gymshark and AI KAT. Over the holidays, as I reflected on the year that flew by (and perhaps indulged in a few too many mince pies and cupcakes), the day after Christmas I decided to dive right into a full mind-and-body fitness programme with Gymshark as my guide, coach, and inspiration.
Gymshark 66 Is back. And this year, I’m all in.
As someone who thrives on purpose-driven challenges—in branding and in life—the Gymshark 66 Challenge felt like the perfect start to 2025. Hard, for sure, but good. Really really good. It’s more than just a fitness programme; it’s a chance to commit to small, powerful habits for 66 days, turning them into life-changing routines. For me, that’s looked like evening runs in the cold, close-to-snowy English weather, staying on track through Gymshark’s Training App, and leaning into the brand’s inspiring community.
Gymshark66 is all about transformation—a word that echoes in everything I do at AI KAT. From redefining Brand DNAs to empowering businesses to connect with their audiences, transformation isn’t just a buzzword; it’s a way of life. Gymshark embodies that with every campaign, every product, and every global challenge like this one.
Gymshark: A Hero in Branding and Fitness
Gymshark’s story is legendary. From modest beginnings in a garage (where the first chapter of every great startup story begins!) to becoming a global fitness powerhouse, Gymshark’s journey explains its Heroic DNA. The brand’s values of strength, perseverance, and transformation not only inspire gym fans but also serve as a masterclass in branding.
Here’s why Gymshark is an inspiration for branding agencies in London, startups in Palo Alto, and small businesses in Texas, New York or anywhere else on the planet:
🎯 Mission-Driven Branding
Gymshark’s mantra is a rallying cry for self-improvement. Its content, campaigns, and community all align with the Hero’s mission to push boundaries and go for greatness. It’s the same kind of clarity and purpose I aim to bring to businesses through AI KAT, whether you're a startup brand agency or a small business looking to scale.
🛡️ Core Values in Action
Every Hero needs a set of guiding principles. Gymshark’s branding consistently emphasises grit, determination, courage, and resilience—the stuff that resonates with fitness enthusiasts and embodies the Hero archetype.
For businesses from San Francisco to London, and around the world, this is a reminder that your brand’s core values aren’t just words—they need to shine through every touchpoint.
🔥 Empowerment Through Transformation
Gymshark’s focus goes beyond aesthetics; it’s about empowering people to transform their lives. This sense of purpose builds a strong emotional connection with its audience, a strategy that branding agencies for small businesses can replicate to inspire loyalty and trust.
🌍 Building a Tribe
With customers in 131 countries and 7.4 millioan followers on Instagram alone, Gymshark has built a global community united by a shared goal: self-improvement. For branding agencies in Texas or Palo Alto, and in every capital in the world, the takeaway is clear—community-building is a cornerstone of modern branding. Gymshark is brilliant at pulling its tribe together.
🏅 Heroic Imagery
From its iconic, minimalist logo to its athletic, aspirational visuals, Gymshark’s design elements perfectly capture its Heroic identity. With just one click and minimal effort from you, AI KAT uses similar principles to help small businesses and enterprises craft visuals that align with their Brand DNA, ensuring every element of their identity works in harmony.
The Gymshark 66 Takeaway: Building Habits, Building Brands
Through Gymshark 66, I’ve been reminded of the power of daily consistency—a lesson that applies to fitness as much as it does to branding. Just as a brand’s success is built on the foundation of strong values, clear messaging, and ongoing community engagement, personal growth happens one step, one habit, one run, and one meditative moment at a time.
Watching Gymshark succeed reaffirms my belief in the power of clear, purpose-driven branding. That’s exactly what AI KAT does:
Brand DNA creation in minutes, defining your voice, purpose, vision, and mission.
Instant logo, image, and content generation that talks to your unique archetype.
Strategic direction to align your brand with business goals and to build a strong emotional connection with your audience.
Whether you’re a startup brand agency in San Francisco or a small branding agency in New York or London, AI KAT is here to help you unlock your brand’s potential with the perfect balance of AI efficiency and human creativity. (Yes, we have a team of crazy-talented humans in our studios in London, Cape Town, and Silicon Valley.)
Start 2025 by knowing the DNA of your brand and building a strategy that inspires your audience, aligns your team, and drives results. Sign up for a free demo and see how AI KAT can revolutionise your branding process.
I’m already in love with 2025. Thanks Gymshark!
Now let’s create something Heroic, together.
Warm regards,
Katrien Grobler
Founder & CEO, AI KAT